PREVENTABLE- The intersection between social marketing and injury prevention. Laura Dale

TEAM: Laura Dale, Samantha Bruin, Kevin La Freniere, Ian Pike Each year in British Columbia (BC) over 500,000 people are injured and require medical attention, over 2,000 of whom died. These injuries result in significant social and economic burden (in direct healthcare costs) with estimates exceeding $2 billion dollars annually. The majority of these injuries/deaths are predictable and preventable. Preventable is a nonprofit social marketing campaign focusing on addressing a commonly held attitude at the root of serious injuries: “It’s not going to happen to me”. Shifting attitudes requires investment; through mass media, guerrilla and community events, Preventable uses evidence-based strategies to engage BC adults on their own terms. The Preventable model has broad application to other primary prevention priorities looking to target shifts in attitudes and ultimately change behaviour.

BC CDC Presenters

10/14/2020 9:45:00 PM